Jakarta — PT Puradelta Lestari Tbk. (DMAS), the developer of the integrated township Kota Deltamas in Central Cikarang, reported IDR1.87 trillion ($122 million) in marketing sales for 2024, surpassing its initial target of IDR1.81 trillion. More than 60% of the company’s industrial land sales were driven by data center operators, reflecting Indonesia’s accelerating demand for digital infrastructure.
DMAS sold approximately 59 hectares of industrial land throughout the year, with the industrial segment contributing IDR1.80 trillion, or 96% of total marketing sales. The remainder came from residential sales, which reached IDR43 billion, and commercial sales, totaling IDR31 billion. The company attributed its strong performance to the expansion of cloud computing, artificial intelligence (AI), and data localization regulations, which have intensified the demand for data center facilities across Greater Jakarta.
“Industrial land demand has significantly shifted towards data centers, making them the dominant buyers in 2024,” said Tondy Suwanto, Director and Corporate Secretary of DMAS. “With the ongoing digitalization and Indonesia’s regulatory push for local data storage, we expect this trend to continue.”
Indonesia, Southeast Asia’s largest digital economy, is witnessing rapid growth in cloud services, fintech, and e-commerce, all of which require high-capacity data centers. The government’s enforcement of the Personal Data Protection Law has accelerated foreign investments in domestic digital infrastructure, compelling global cloud providers to establish in-country storage facilities. This has made industrial zones near Jakarta prime real estate for data center expansion.
DMAS, a subsidiary of Sinar Mas Land and Japan’s Sojitz Corporation, has positioned itself as a key player in this sector, leveraging its extensive land bank, strategic location, and infrastructure development. Beyond the data center boom, traditional industries such as Fast-Moving Consumer Goods (FMCG), logistics, and automotive manufacturing remain significant contributors to its industrial land sales.
Indonesia’s positioning as a manufacturing hub in Asia has also helped sustain demand for industrial land. Amid global supply chain diversification efforts, companies are looking for alternatives to China, and Indonesia’s competitive labor costs and young workforce make it an attractive option.
Infrastructure investments have been a major component of DMAS’s long-term strategy to enhance Kota Deltamas’ appeal to investors. In 2024, the company inaugurated the Deltamas Bhagasasi Flyover, designed to improve logistics efficiency and facilitate access to industrial zones. Additionally, DMAS has supported the expansion of the Jakarta-Cikampek (Japek) South II toll road, with new access points planned at KM 31 and KM 42. The company is also involved in a bridge project linking Kota Deltamas to the Whoosh Jakarta-Bandung High-Speed Rail station in Karawang.
“Infrastructure is critical to our long-term vision of making Kota Deltamas a self-sustaining industrial township,” said Suwanto. “These developments will not only ease logistics but also enhance accessibility, making the area more attractive to global investors.”
Beyond industrial expansion, DMAS is strengthening its commercial and residential sectors to support the growing workforce and business community within Kota Deltamas. The company recorded IDR43 billion in residential sales and IDR31 billion in commercial sales in 2024, reflecting increasing demand for housing and business spaces.
One of the year’s major milestones was the opening of AEON Mall, the largest in Southeast Asia, spanning 20 hectares. This commercial development has significantly boosted foot traffic in the township, increasing demand for housing and retail spaces. Additionally, the launch of J-Golf, the first driving range in Kota Deltamas, has added to the area’s appeal as a mixed-use development.
“The presence of AEON Mall and J-Golf has had a ripple effect on demand for residential and commercial properties in Kota Deltamas,” Suwanto added. “We are committed to developing a fully integrated township where people can work, live, and enjoy high-quality amenities.”
DMAS plans to expand its land bank and continue developing world-class infrastructure to support industrial, residential, and commercial growth. The company’s upcoming projects include new serviced apartments, educational institutions, and a commercial center designed to meet the evolving needs of businesses and residents.
