Jakarta — PT Japfa Comfeed Indonesia Tbk, a leading player in Indonesia’s agribusiness sector, has demonstrated remarkable success in expanding its export markets in recent years. The company, known for its integrated poultry farming operations, has effectively diversified its export portfolio to include various products such as live broilers, hatching eggs, animal feed, and aquaculture products. In 2023, Japfa achieved total export sales of IDR 889.9 billion, underscoring its growing influence in the global agribusiness arena.
Japfa’s commitment to supporting the Indonesian government’s efforts to balance domestic poultry production led to significant milestones in its export strategy. Notably, Japfa’s subsidiary, PT Ciomas Adisatwa, conducted its first-ever export of live broilers to Singapore via sea freight in 2023. This marked a new chapter in Japfa’s export capabilities, allowing the company to supply fresh chicken to Singapore through the export of live poultry, which is slaughtered upon arrival in the destination country.
In addition to its live poultry exports, Japfa successfully entered new markets with other poultry products. The company exported hatching eggs to Brunei, showcasing the high quality of its broiler breeding operations. The hatching eggs are fertilized and subsequently hatched in Brunei, further solidifying Japfa’s reputation as a reliable supplier of premium poultry products.
Japfa’s efforts in the poultry sector are complemented by its achievements in the animal feed segment. In 2023, the company recorded a fourfold increase in its animal feed exports compared to the previous year. The primary markets for Japfa’s animal feed exports include Brunei Darussalam and Timor Leste, where demand for high-quality feed has been on the rise. Japfa’s ability to meet this demand reflects its strategic focus on expanding its export footprint and optimizing its production capabilities to cater to international markets.
The aquaculture segment also plays a vital role in Japfa’s export journey. Recognizing the untapped potential in this sector, Japfa has invested in enhancing its aquaculture operations and exploring new export opportunities. In 2023, Japfa successfully expanded its aquaculture exports to new markets, including Ireland, the United Kingdom, and Timor Leste. These additions brought the total number of countries importing Japfa’s aquaculture products to 15, including major markets such as the United States, Japan, and Germany. Japfa’s tilapia fillets, in particular, have gained significant traction in international markets, with growing demand for this high-margin product.
Japfa’s export success is not limited to its core business areas. The company has also made strides in the animal health and livestock equipment sectors. Despite challenging market conditions in Indonesia, Japfa has increased its export focus by introducing new product variants and expanding its market reach. In 2023, Japfa penetrated new markets such as the Philippines, Nepal, Africa, the Middle East, and Latin America. This expansion was facilitated by strategic partnerships with Vaksindo Animal Health Pvt Ltd in India and Vaksindo Vietnam Animal Health Ltd Co. By the end of 2023, Japfa’s animal health products were being exported to 14 countries worldwide.
Japfa’s export journey is a testament to its resilience and adaptability in navigating the complexities of international markets. The company’s strategic focus on product diversification, market expansion, and operational excellence has positioned it as a leading agribusiness exporter from Indonesia. As Japfa continues to grow its export business, it remains committed to upholding the highest standards of quality and sustainability, ensuring that its products meet the stringent requirements of global markets.
Looking ahead, Japfa is poised to further strengthen its export position by leveraging its integrated business model, which encompasses the entire value chain from production to distribution. This model allows Japfa to maintain control over the quality and safety of its products, ensuring that they meet the expectations of international customers. Moreover, Japfa’s continued investment in research and development will enable the company to innovate and introduce new products that cater to evolving market demands.